At PrymeKonet, we operate on a fundamental principle: every major announcement deserves an event, and every event should create cultural momentum. While we are known for entertainment, our expertise lies in creating launch platforms. This case study explores how we partnered with Dreams Cottage Estate Ltd to transform their 2025 Festive Season Land Promo from a standard real estate offer into a viral campaign covered by Abuja Press, Nairaland, Opera News, and TV Africa 24.
The Challenge: How do you make a residential land discount in the FCT feel like an unmissable cultural event rather than just another sales pitch?
The Strategy: Redefining "Investment" as a "Festive Gift"
Dreams Cottage Estate approached us with a clear mission: bridge the housing gap by offering premium FCDA-approved plots at accessible prices. Under the leadership of CEO Mr. Obumneme Joseph Obi, the firm wanted to position this promo as a "festive gift" to aspiring homeowners.
We pivoted the narrative. We weren't just selling 250SQM or 500SQM plots; we were selling the "peace of mind" that comes with legal compliance and the prestige of prime Abuja corridors.
The Execution: Showcasing the Portfolio
To create urgency, we highlighted the sheer variety and strategic positioning of the Dreams Cottage portfolio. We categorized the offerings to appeal to different investor tiers:
- Entry-Level Luxury: Plots starting from N2.5 million.
- The Prime Selection: Locations like Addis City (Kabusa), Skyline Estate (Idu), and Solaris Court (Life Camp).
- Turnkey Solutions: Highlighting the fully built 4-bedroom terraces at Kaima Estate near Dunamis Headquarters.
We utilized a multi-platform storytelling approach. For Abuja Press, we focused on the FCDA approval and investment security. For social platforms, we emphasized the lifestyle of living near the Hutu Abuja Polo Golf Resort or Centenary City.
The Results: Demand That Broke the Calendar
The campaign's focus on Value, Respect, and Integrity—the pillars of Mr. Obi's leadership—resonated deeply. The initial 72-hour buzz turned into a sustained movement.
Available Plot Sizes Featured in the Campaign:
| Size | Proposed Structure |
|---|---|
| 150 SQM | 3 Bedroom Terrace Duplex |
| 250 SQM | 4 Bedroom Semi-Detached Duplex |
| 350 SQM | 4 Bedroom Fully Detached Duplex |
| 500 SQM | 5 Bedroom Fully Detached Duplex |
| 750 SQM | 3 Bedroom 6-Unit Block of Flats |
The PrymeKonet Difference: Real Estate as Experience
By the time we reached mid-December, the demand was so high that Dreams Cottage Estate strategically extended the promo to December 31st, 2025. We framed this extension as a "Victory for the People," allowing more families to secure their future before the new year.
Key Insight: People don't just buy land; they buy a path to a "decent and comfortable home." By emphasizing the flexible payment plans and FCDA approvals, we removed the barrier of fear and replaced it with festive excitement.
Ready to make your next project the talk of the city?
Contact Dreams Cottage Estate: 07031927263, 09059925328 or DM @dreamscottageltd to book your site inspection today.